SEO texts are called text blocks, which are placed on the site for the purpose of promotion in search engines because it is impossible to achieve high positions in search engines without placing specially composed texts on the site.

When starting promotion the SEO-copywriter makes a lot of unique texts for placing on the site, written according to special rules with the inclusion of promoted queries, their synonyms, and other related words. As a result, the resulting articles are quite voluminous (about 2-5 thousand characters), the placement of which was not foreseen in the design and layout of the site pages. In this case, a particularly important role for the promotion plays the main page, but often the designer on the main page does not provide space for texts for promotion.

This is why many SEO specialists take the easiest route and place SEO texts on pages in one big block, instead of engaging a layout designer and a marketer to divide the text into logical blocks and concisely fit into the page design.
For this reason, many marketers, designers, and programmers have developed a very negative attitude to SEO texts, up to a ban on their placement on the site.

Why should SEO texts be placed in the visible area at the top of the page?

Since 2015, the major search engines have begun to consider page design and appearance when ranking sites, giving more importance to those texts and words that are most visible to the user on the page. Until then, the location and visibility of text didn't matter much, so SEOs placed them at the bottom of the page or hid them from the view of visitors in various ways.

Now, these SEO-text placement techniques no longer work as well as they used to. Therefore, texts placed at the bottom of the page, as well as appearing only on the button "Expand", hidden through the tabs on the page, designed in small print or pale color, and hidden in other ways, search engines are not considered important and give them low weight in the ranking.

As a result, the greatest weight and usefulness for promotion are texts that are placed in a bright large print and visible immediately on the page without scrolling, pointing, and additional actions.
Therefore, we ask you to be sympathetic to the need for such texts and instead of a ban on the placement - seek some kind of compromise.

How SEO-texts are compiled in good company:

For quality results, SEO texts must meet two requirements at the same time:

• Conform to the terms of reference of the SEO specialist.
• Be a selling text, attractive and interesting to visitors.

Achieve a good result on both parameters at once quite problematic, because the more key phrases are inserted in the text, the less attractive it begins to look. Therefore, when ordering writing SEO texts on different copywriting exchanges, the results either do not meet the TOR or become very unattractive.

Therefore, our company has its own staff of copywriters, who treat the writing of SEO texts with the necessary level of quality and care for the site. Our copywriter before writing texts for the site - must get acquainted with the topics and features of the client, and only after that starts writing text. Compiled texts before posting on the site sent to the client for review and revised to reflect the wishes of the client.

Only with such a careful approach to writing texts can you get both an attractive and SEO-optimized site. It can also be noticed through the competitor backlink checker.

What are the deadlines for writing SEO texts?

The process of writing SEO texts itself is quite fast - a copywriter composes texts at the approximate rate of about 500-1000 symbols per hour, so one copywriter can write about 8 thousand characters in a working day. But before he starts writing, the SEO specialist has to prepare a detailed term of reference for writing texts.

To write the terms of reference for the SEO text is required:

• Analyze the search results for each of the promoted queries to understand which queries can be promoted on one page, and which need to be spread across different pages.
• Study the sites of major competitors in the queries to understand how much text they use to achieve high positions on the query.
• Determine the average frequency of mentions of key queries in the text of a particular environment.
• Collect various statistical data on the competitive environment in search.
• Based on these data to form for each text to form the optimal requirements for the number of characters, the frequency of mentions of promoted phrases, and other parameters.

Therefore, an SEO specialist needs a few days to collect statistics and analytical work before he can form all the necessary requirements for writing SEO text.

And only after the terms of reference are ready, the SEO copywriter can start writing texts.